NELA 2016 Annual Conference

16th to 18th October, 2016


16th to 18th October, 2016 07:00 am - 09:00 pm


DoubleTree by Hilton
50 Ferncroft Rd, Danvers, MA 01923

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October 17, 2016, 9:00 am

Getting Your Library Noticed: The Art of the Integrated Campaign


Today, people can learn about your library in so many different ways: social media, traditional news outlets, brochures, flyers, and websites, just to name a few. Workshop participants will learn to develop a campaign that integrates these with a single cohesive message. We’ll discuss developing a campaign message, what makes a news-story, and specific ways to use social media to stand out.

Hall: North Shore C B120 Track: Marketing and Communications Type: Marketing and Communications