Today, people can learn about your library in so many different ways: social media, traditional news outlets, brochures, flyers, and websites, just to name a few. Workshop participants will learn to develop a campaign that integrates these with a single cohesive message. We’ll discuss developing a campaign message, what makes a news-story, and specific ways to use social media to stand out.
Hall: North Shore C B120
Track: Marketing and Communications
Type: Marketing and Communications